9. TItzer, R. (2010b). The Effectiveness of the YBCR Program on Reading and Vocabulary Skills: Study 2.
This study was funded by the company Your Baby Can. This study included participants who generally watched Your Baby Can Read (YBCR) at least seven times a week for seven months. The main difference between this study (Study 2) and the previous study (Study 1) is that the parents in this study used the DVDs more frequently (generally at least 7 times a week) and their babies had watched them for at least 7 months.
The research on parental reports is consistent – parents provide reliable and valid reports on their infants’ and children’s language and cognitive abilities. Parents could choose two positive responses, a neutral answer, or two negative responses. None of the 300 parents in this study chose a negative answer for any of the questions.
The parental reports showed that babies, toddlers, and preschoolers learned to read according to 95% of the 258 parents. Parental reports by 261 participants indicate increases in vocabularies and other learning from using the program by 99.6% of the babies, 100% of the toddlers, and 100% of the children older than 35 months of age.
Some key highlights of this study include:
- 99% of the parents said the YBCR program helped their 0-17 month-old babies learn physical actions.
- 97% of the parents with children 0-17 months stated that YBCR helped their child learn to understand the meanings of words.
- 100% of the parents with toddlers 18-35 months and 100% of the parents with children 36 months and up — stated that they believed that YBCR helped their child learn to understand the meanings of words.
- When asked “How do you think the YBCR program influenced your child’s overall learning?”
98% of the parents said the YBCR program “helped significantly” or “helped more than any other activity” while none of the parents said that it hurt their child’s learning.
- When parents were asked “How do you think the YBCR program influenced your child’s ability to read?” – 95% said YBCR “helped significantly” or “more than any other activity” and none of the parents said that it hurt their child’s ability to read.
- When parents who followed the instructions for at least seven months were asked, “What was the potential impact of the YBCR program on your baby’s future?” – 260 out of 261 said that it had a “positive” or “very positive” effect. None of the parents said it had a “negative” or “very negative” effect. 100% of the parents in this study with babies aged 18 months to 35 months of age said that YBCR had a “positive” or “very positive” effect. None said that it had “no effect,” a “negative” or “very negative” effect.
Highlights across both studies:
- Out of the 510 parents who had infants or toddlers 36 months of age or younger, who answered the question “How do you think the YBCR program influenced your child’s ability to read?” – 91.6% of the parents with infants (35 months or younger) said that it “helped significantly” or it “helped more than any other activity.” None of the parents selected that it hurt their child’s reading ability.
- 96.8% of all parents (with babies, toddlers, or pre-schoolers – whether or not the parents had followed the instructions) said the “future impact of the YBCR program” on their child was “positive” or “very positive” and none said that it was “negative” or “very negative.”
These two studies – with 740 parents participating – provided evidence that babies 18 months and younger, toddlers, and preschoolers are all learning to read using YBCR. Parents who use the program – whether or not they follow they follow the instructions – also say YBCR teaches their babies, toddlers, and preschoolers new vocabulary words. Over 95% of parents with babies – whether or not they followed the instructions – recommend the program to others.