14. Hare, M.E., Baldwin, K.M., & Okoth, R.G.(2013). Parental Perceptions of an Early Childhood Reading Program (Your Baby Can Read). Department of Preventive Medicine, University of Tennessee Health Sciences Center, Memphis, TN. February 22, 2013.
This was a completely independent longitudinal study completed in the Department of Preventive Medicine at University of Tennessee Health Sciences Center. The study assigned low socio-economic status participants to use the Your Baby Can Read (YBCR) program and followed them for six months. Most (81%) of the caregivers who completed a final assessment felt that their child had learned to read some words because of their use of the YBCR materials. When asked, “Do you think [the] child’s vocabulary has increased because of YBCR?,” 95% of the caregivers said “yes.” After the respondents said “yes” to the previous question, they were asked, “How much do you think it increased?” 68% of them said it helped “a lot” compared to 32% who said it helped “not much.”
In this longitudinal study, parents were also asked questions after only using the program for about one month. When parents were asked, “How much did you like the materials?” – 65% of parents/caregivers “loved it,” while 25% “definitely liked it,” 10% “sort of liked it,” and no one disliked it.
After one month, when asked, “How much did your child like the materials?” 60% of the parents stated that their children “loved it,” 25% of the children “definitely liked it,” 5% “sort of liked it,” and 10% “did not like” it.
The majority of child participants’ fathers (67%) had a high school education or less.
|8th grade or less||3||6.67|
|Some high school||7||15.56|
|High school grad/GED||20||44.44|
|College grad or more||5||11.11|
Three of the parents were under the age of 18.
|Monthly Household Income||Frequency||Percent|
|$500-$999 per month||11||24.44|
|Less than $500 per month||11||24.44|
|More than $4000/month||3||6.67|
Note: 80% of households in the study reported an income of less than $2000 per quarter of the households less than $500 per month. Almost a quarter of the households were living on less than $500 per month.
The study had attrition (or participants not completing the study); however, that is common with longitudinal studies especially with lower socio-economic status participants. Although it was evident that many of the participants were not following the instructions from which DVDs their children were watching, 81% of the caregivers stated that their children had learned to read words from doing the program. In addition, 95% stated that the program had helped their children learn vocabulary and 90% “liked” or “loved” the program.
Remember, the participants were assigned to use the program. YBC had nothing to do with any part of the design or implementation of the study, yet the results were similar with the low socio-economic status group of families compared to the two YBC-funded studies when the questions were similar.